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4293 Views 17 Replies 10 Participants Last post by  tugboat
So we all heard the news that RAM filled 8000 orders for the EcoDiesel between February 7th and February 10th. The onslaught has actually completely cleared out initial allocation. With the next batch being available in March.

One thing does concern me about such an initial mad rush, will there be subsequent demand? I don't think RAM will be able to enjoy this type of demand even for the second allocation in March.

I see two factors at play. First is the massive incentives piled onto RAM 1500's right now, sitting on triple digit days of inventory necessitates the need for incentive laden offers. I doubt these will be present much longer. The Second factor is how many people out there are actually in the market for a diesel and a pickup truck. I'm not saying theres not buyers but I am saying that its possible everyone who actually wants an EcoDiesel RAM is front loaded into initial orders and then we see demand taper off dangerously throughout the year.

Consider that RAM has forecasted that the EcoDiesel would have a take rate of 20%, using 2013 RAM sales numbers (355,673) you get a figure of 71,134 EcoDiesels which over 11 months (orders began in February remember) RAM should or would expect to move roughly 6,500 EcoDiesels per month...
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If the dealer is not the "business link" member, he might be limited with ordering. One of the dealers I visited was not allowed to order the 28M package that I wanted. Go figure.
Not true in my case. I went with a smaller dealership because of their friendly small town reputation. I ordered first day. Their lot was a fraction of the size of the ones in the city.
Marino Chrysler Jeep Dodge Ram in Chicago was trying to sign me up for Laramie Longhorn ecodiesel and finally when I insisted on package 28M they said that since they are not business link dealership they don't have that Limited option available to them. Luckily we have a bunch of other dealers here. So I went to Fields Chrysler Jeep Dodge Ram in Northbrook and ordered my Limited without a problem. It looks like the restriction only applies to Limited package.
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