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Discussion Starter #1
Ram is increasing the production of the EcoDiesel from 10% of its lineup to 20% overall. That's a huge increase! 100%!

So far this year Ram sales are increasing faster than competing pickups, and the diesel engine option is helping fuel those sales. Ram 1500 sales are up 21% through August while Ford's F-150 has slipped 0.4% and Chevrolet Silverado sales has edged up 1%... According to Chrysler, 60% of all Ram 1500 EcoDiesel buyers previously owned a pickup truck made by a competitor.
There is plenty of conquest going on here and a lot of it is because of the EcoDiesel. Hopefully the trend continues.

Ram to boost EcoDiesel pickup production
 

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Even Chevy's Entry-Level Colorado is going to get a diesel next year. I'm liking this change in the industry i'm seeing.
 

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It's been too long coming! I read recently European vehicles are approaching th 50% mark for Diesel engines. I've had some type of diesel in the stable since my love affair with an old Audi 5000sd back in the early 80's. It's always mystified me why the American public has been so slow to warm up to them.
 

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Americans like fast acceleration and high horsepower. Americans don't really have a desire for good fuel mileage and longevity. They have the income to spend and spend and spend, buying new cars often and expensive, with little thought about the mechanics of what they buy.


Give them a fancy stereo, mirrors to put on make-up, plugs for chargers and TV's, big screen navigation and climate control with power seats. That's what seems to be important.
 

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Americans like fast acceleration and high horsepower. Americans don't really have a desire for good fuel mileage and longevity. They have the income to spend and spend and spend, buying new cars often and expensive, with little thought about the mechanics of what they buy.


Give them a fancy stereo, mirrors to put on make-up, plugs for chargers and TV's, big screen navigation and climate control with power seats. That's what seems to be important.
Don't forget the cup holders!
 

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Discussion Starter #6
I also think that diesel just has a worse reputation because it is louder and seems dirtier. people associate it with big truck and semis. I think only now are people looking below the surface to really figure out the true nature of diesel.
 

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I also think that diesel just has a worse reputation because it is louder and seems dirtier. people associate it with big truck and semis. I think only now are people looking below the surface to really figure out the true nature of diesel.
I think you may be getting some people who come from european cars. I've had several diesel jettas that I bought for the fuel economy, not towing. I know all about the cost of the fuel, special engine oil, noise and smell and I still love the mileage of a diesel. The cummings in the 2500 trucks is just too much truck for me. As soon as they offered a small diesel in a 1500, I bought. This from a guy who generally does not like Chrysler products and swore off buying new since the bad experience with my 03 expedition.
 

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Now they just need to trickle it down to more mainstream vehicles, not just trucks.
But I wonder why now, why didn't this happen much earlier, is their anything influencing this to happen now?
 

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its happening, Jag is bringing over their new saloon with a diesel as well. Keep in mind though this has nothing to do with what people want. CAFE is killing the makers and hybrids/EV's have shown that yes they do offset corporate average, but their dismal sellers and money pits for the companies to produce and sell. FCA loses money on every 500e they sell.

I think this is just the manufacturers wising up and saying hey, there is a simple solution to our problem, lets stop trying to reinvent the wheel....
 

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Did forget the cupholders. Also forgot the usb ports and charging outlets, satellite radio, satellite navigation, 12 air bags, cameras controlling backing and breaking, self-parking features and proximity sensors.


Oh my - proximity sensors. We had them in the 1950's. They were called curb feelers. You put them on to protect the portowalls.
 

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I remember those! We're revealing our age here, cap! And some are gaga over the "new" headlamp dimmers. I remember my dads 56 caddy had one.
 
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