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EcoDiesel, For Families...

6731 Views 13 Replies 8 Participants Last post by  Haulin
Cool piece from Allpar looking at RAM's strategy of engaging the female/family...

The family Ram | Allpar Chrysler, Dodge, and Jeep News
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That is cool. My wife demanded the CC because I'm 6'2 and I have two boys the same size so my Ram 1500 CC is my family car, and it's a much better daily driver than a mini van.
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Considering how popular trucks already are, it would only make sense to continue to push them on people by appealing to a wider audience. Trucks do work well as family vehicles. If they can show that more than I am sure that sales would increase.
Considering how popular trucks already are, it would only make sense to continue to push them on people by appealing to a wider audience. Trucks do work well as family vehicles. If they can show that more than I am sure that sales would increase.
I think the largest barrier has been fuel mileage and ride quality. Live axle trucks love to hop and skip over bumps. I can say that would NOT fly with my wifey....
we've come a long way since the days of bench seats and spartan interiors. We now have luxury and class!!
They will never be as comfortabel as a van until they put the rear seat on rails so you can move it ahead and recline the back a bit. Toyota is the only truck that has this I think.
OK. I think it's a mistake.


First if they hustle the pickups to the detriment of SUV and other vehicle sales, it's at best a "push" and Chrysler spends money to do it.


For us, increased demand leads to higher prices (less incentives and less availability), more parking congestion in competition with more larger vehicles around, increased operation costs compared to smaller vehicles an a need for larger garages.


One good thing is many buying a pickup by mistake will sell. That would increase the number of used pickups available.


I don't see it as good for Chrysler but it might have spin-off benefits to the entire economy. Now if women get upset over the bulk and discomfort operating a pickup can be, it's not good for the husbands.
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OK. I think it's a mistake.


First if they hustle the pickups to the detriment of SUV and other vehicle sales, it's at best a "push" and Chrysler spends money to do it.


For us, increased demand leads to higher prices (less incentives and less availability), more parking congestion in competition with more larger vehicles around, increased operation costs compared to smaller vehicles an a need for larger garages.


One good thing is many buying a pickup by mistake will sell. That would increase the number of used pickups available.


I don't see it as good for Chrysler but it might have spin-off benefits to the entire economy. Now if women get upset over the bulk and discomfort operating a pickup can be, it's not good for the husbands.
A few of your points here I find funny.

Is big cars taking up more space in parking lots really a problem that would occur? I don't think this would really have much impact on people unless you are right in a downtown core.

I also think its funny that you say that the pickup is less comfortable to drive which would make women unhappy and consequently their husbands. That I just LOL at.
I know that shorter and older people can find it difficult to get into a big truck. I also know that trucks are generally not very fuel efficient (maybe the Ram 1500 Ecodiesel is an exception.) So I think that 10%More is right in a certain sense, but its not like that will stop people from buying more trucks.
OK. I think it's a mistake.


First if they hustle the pickups to the detriment of SUV and other vehicle sales, it's at best a "push" and Chrysler spends money to do it.


For us, increased demand leads to higher prices (less incentives and less availability), more parking congestion in competition with more larger vehicles around, increased operation costs compared to smaller vehicles an a need for larger garages.


One good thing is many buying a pickup by mistake will sell. That would increase the number of used pickups available.


I don't see it as good for Chrysler but it might have spin-off benefits to the entire economy. Now if women get upset over the bulk and discomfort operating a pickup can be, it's not good for the husbands.
Aside from the parking points, most of what you outline 10 would indicate a future of MOAR electrical wizardry... gahh
They will never be as comfortabel as a van until they put the rear seat on rails so you can move it ahead and recline the back a bit. Toyota is the only truck that has this I think.
that is something i hope they add
it would be a great way to make it a bit more appealing.
Here in South Florida people regularly ride in the bed. A good seat is called "milk crate".


It's all legal and quite common.
Here in South Florida people regularly ride in the bed. A good seat is called "milk crate".


It's all legal and quite common.
Ride Sharing, how 'progressive' ;)
I remember seeing that for the first time when i went to florida and was a bit surprised to find out that it's completely legal
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