Brand loyalty goes a long way in the truck industry, but recently Ford has been losing some of its (not so ) loyal customers to rival brands like GM and RAM. The Detroit News learnt that Ford is expecting to lose 90,000 sales due to the changeover between models. This is likely because RAM and GM have been purposefully poaching sales from Ford.
There are huge deals going on right now for RAMs and Silverados. So if you want a deal, now is the time.Bob Hegbloom, Ram CEO and president, said the brand will continue to attempt to lure customers from Ford during the changeover: "The analysts are saying we're going to go after their share. Heck yes, we're going to go after their share."