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Grammy-award winning Laatin Rock musician Juanes will star in a brand new commercial for the 2014 Ram 1500 pickup truck.
The TV spot will feature a the rocker's hit single "La Luz," and will be in Spanish. It will run on the Univision and Telemundo networks in the US.
“The ‘A Todo, con Todo’ campaign with Juanes is engaging and memorable,” said Olivier Francois, chief marketing officer, Chrysler Group LLC. “Effective marketing should tell a story just as this series of commercials does. The ‘La Luz’ ad showcases the shared drive, determination and overall performance of Juanes, his crew and the Ram 1500 truck. They work together to deliver an outstanding performance for music fans and truck owners alike.”
Because Spanish-speaking people like to be advertised to as well.
The TV spot will feature a the rocker's hit single "La Luz," and will be in Spanish. It will run on the Univision and Telemundo networks in the US.
“The ‘A Todo, con Todo’ campaign with Juanes is engaging and memorable,” said Olivier Francois, chief marketing officer, Chrysler Group LLC. “Effective marketing should tell a story just as this series of commercials does. The ‘La Luz’ ad showcases the shared drive, determination and overall performance of Juanes, his crew and the Ram 1500 truck. They work together to deliver an outstanding performance for music fans and truck owners alike.”
Because Spanish-speaking people like to be advertised to as well.