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Grammy-award winning Laatin Rock musician Juanes will star in a brand new commercial for the 2014 Ram 1500 pickup truck.

The TV spot will feature a the rocker's hit single "La Luz," and will be in Spanish. It will run on the Univision and Telemundo networks in the US.

“The ‘A Todo, con Todo’ campaign with Juanes is engaging and memorable,” said Olivier Francois, chief marketing officer, Chrysler Group LLC. “Effective marketing should tell a story just as this series of commercials does. The ‘La Luz’ ad showcases the shared drive, determination and overall performance of Juanes, his crew and the Ram 1500 truck. They work together to deliver an outstanding performance for music fans and truck owners alike.”

Because Spanish-speaking people like to be advertised to as well.

 

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it just came out today I think...


“In key truck markets like Houston, Los Angeles and New York, the multicultural population is in fact the majority population,”
Its only going to be played on Spanish language television
 

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I know they are just using music and pictures that have nothing to do with the Ram 1500, but I still think this is a good commercial.

Spanish language television is actually in a huge boom right now. Because there is less competition for Spanish language viewers, ratings on those channels are actually the best in the Unites States.

I like this quote:

“In key truck markets like Houston, Los Angeles and New York, the multicultural population is in fact the majority population,”
 

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I know they are just using music and pictures that have nothing to do with the Ram 1500, but I still think this is a good commercial.

Spanish language television is actually in a huge boom right now. Because there is less competition for Spanish language viewers, ratings on those channels are actually the best in the Unites States.

I like this quote:
that is true, plus most of south america speaks spanish or has it has a second language, good way to reach a new crowd, good for Ram in nations they'd sell the Ram in
 

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The the metric crap ton of people in America that speak Spanish, some as their only language.
If you're referring to America as in North America, I can see that, they do get a lot of people from mexico, peru, etc that stay in the southern states in their own communities where it's easy to get by without english.
 
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