Considering that the Ram 1500 seen it's best feb sales in 8 years i think it's a good indicator that it is a big deal.
It willDO you think that the success of the EcoDiesel Ram will spur other companies to give diesel engines another try in North America? I wonder if a diesel engine in a regular-sized car would be able to achieve the same success as the EcoDiesel Ram. Part of me thinks it would only be popular in trucks.