No women aren't the primary target for purchase. Small amounts of women will go out and purchase a truck on their own for the sake of owning a truck alone.It is also to get ladies to buy trucks. Look trucks are cool for country gals too. You can be like Miranda Lambert if you buy a ram truck.
Poor truck never did nothing to nobody Thats just RUDE, maybe there was a reason Carrie, maybe there was a reason. Sure she's smoking, so if someone is going to step out on her there are obviously much deeper meanings then looking for some on the sideMy wife let me pick the truck and I let her pick the colour (we agreed on it anyway).
On another note, here's Carry Underwood beating the sh** out of a RAM and looking great doing it. (it's my colour too, cherry red - little older model though)
Carrie Underwood - Before He Cheats - YouTube