tugboat - where are you getting your info from regarding an F-150 diesel? From everything I've read, Ford is NOT planning a diesel option for the F-150. And why would they? They have the ecoBoost engines they are continuing to develop, and for those that tow frequently they seem to want people to go for the Super Duty anyway. Unless the cost difference between a SD and an F-150 is significant, those that tow alot will likely go for a SD diesel anyway (makes sense, economically anyway).
Here's an article to take a look at: Ford F-150 Going Diesel? Rumor Says Yes, Execs Say No – News – Car and Driver | Car and Driver Blog
I think that the RAM 1500 ecoDiesel has the potential to hurt their sales of 2500 RAMs with a 6.7.....which might hurt profitability in the long run too. Ford's strategy might actually make more sense in that respect.
Here's an article to take a look at: Ford F-150 Going Diesel? Rumor Says Yes, Execs Say No – News – Car and Driver | Car and Driver Blog
I think that the RAM 1500 ecoDiesel has the potential to hurt their sales of 2500 RAMs with a 6.7.....which might hurt profitability in the long run too. Ford's strategy might actually make more sense in that respect.