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Ram: diesel prices not affecting EcoDiesel demand, yet

4374 Views 11 Replies 8 Participants Last post by  Diesel Washington
Do you think sales will begin to cool if low gasoline prices are sustained?


Bob Hegbloom, head of the Ram brand, said that the widening diesel-gasoline price gap hasn't softened demand for the brand's hot-selling light-duty diesel pickup.

"We're still seeing fantastic sales numbers," Hegbloom said.

But he conceded: "It's a tough time to ask that question. December is the largest month of the year for truck sales."

Hegbloom said consumers have waited so long for a light-duty diesel that there's probably some pent-up demand that Ram is working through. In September, the brand said it was increasing the EcoDiesel production mix to 20 percent of all Ram 1500s.

Gutierrez said the fuel price gap mostly affects the car market, in which buyers are more likely to base their math on fuel savings. At current prices, that math doesn't work in diesel's favor.
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It could be a bit of a bump in the road. Depends on what the relative cost is ultimately. It could slow sales a bit but there will always be people who want a diesel even if gas prices are lower.
I guess its all just supply and demand. Right now there is far more supply which means that the price goes down. Ultimately this will even out to some type of equilibrium between supply and demand. I think that gas was overpriced a few years ago. Right now its under price, but eventually it should end up somewhere in the middle.
Saying that does a GREAT disservice to the complexities of the global energy industry. I'm no expert but am an active/avid follower. Hydrocarbions are considerably baked into each and every aspect of our lives, IMO its important to understand the hows and whys...
I'm not sure I see what your problem is with my statement. Oil is baked into many different industries, perhaps all industries. Prices have a wide ranging affect on the broad economy. For most industries lowering oil prices are a good thing though. Cheaper gas means cheaper shipping, consumers with more money to spend on products, etc... As to the why, its because of increased supply and also slightly decreased demand because of more efficient vehicles. That is the simple version, but I don't see anything wrong with it.
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