This could be a big thing for the diesel industry. Maybe diesel will be able to get rid of its dirty image by showing people that it can be green through awards like this. People are interested in saving fuel and being nice to the environment so Ram should really publicize this.
That is amazing, great for RAM, and it's something that has me thinking what sales could be like for other truck makers stepping into the diesel playing field, one of which being Nissan with it's new Titan diesel.
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