Ram is still in third place in American truck sales, but it is closing the gap. Over the last 7 months Ram has sold 208.414 pickups, which is still 52,844 units behind the Silverado. When you compare that to the 97,199 unit lead that Silverado had over Ram during the same period last year, you can see that Ram has made up quite a lot of ground.
A significant part of this story is the fact that Chevrolet just released a new Silverado last summer. "never before has GM lost share after launching a new pickup truck platform," Barclay's analyst Brian Johnson noted in February.
One factor in Ram's success may be its offering of a diesel unit in the Ram 1500. It is the only light-duty diesel pickup available in the US , and has a fuel economy rating of 28 mpg on the highway, compared to the highest-rated Silverado light-duty that comes in at 24 mpg.
No. 3 Ram shrinks sales gap with No. 2 Chevrolet Silverado