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Ram is catching up to the Chevy Silverado in sales

2777 Views 8 Replies 5 Participants Last post by  Diesel Washington
Ram is still in third place in American truck sales, but it is closing the gap. Over the last 7 months Ram has sold 208.414 pickups, which is still 52,844 units behind the Silverado. When you compare that to the 97,199 unit lead that Silverado had over Ram during the same period last year, you can see that Ram has made up quite a lot of ground.

A significant part of this story is the fact that Chevrolet just released a new Silverado last summer. "never before has GM lost share after launching a new pickup truck platform," Barclay's analyst Brian Johnson noted in February.

One factor in Ram's success may be its offering of a diesel unit in the Ram 1500. It is the only light-duty diesel pickup available in the US , and has a fuel economy rating of 28 mpg on the highway, compared to the highest-rated Silverado light-duty that comes in at 24 mpg.

No. 3 Ram shrinks sales gap with No. 2 Chevrolet Silverado
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The diesel engine is new though. I think that it is safe to say that it is a bit of both. Like you were saying, the 8,000 is only a fraction of the 40,000 gain in truck sales, so I'd say more so the fault of Chrysler, but also small kudos to Ram.
I read that both Ford and Chrysler market share went up while GM market share went down. So it does sound like people are moving away from GM and towards Ford and Chrysler.

Vehicle sales were down generally in March though. Not sure if that contributed at all.
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