camry holding it down
You're right, they need something bad happening on their end to let ram move in for a win but with the way things seem to be going, that wont seem likely. At least Ford knows they will be tough to beat.Right now it just seems impossible to dethrone the F-150. It would have to be a bit of a perfect storm. Ford would have to make a mistake while Ram does something really well. It isn't just about Ram selling more, I think it has to be about stealing sales from Ford.
Does that mean that Ford is going to have lower margins on each F-150 that they sell, or have they found a way to off est the cost somehow?i thought they are keeping the price the same?