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Last year in February, the Ram Truck brand called 2013 the "Year of the Farmer" and released a Super Bowl ad that pays homage to the farmers of America.

This year Ram is expanding that campaign by releasing a photography book filled with original photographs by ten world-class photographers. The book can be purchased for $45, and profits will go towards a minimum $25,000 gift from Ram to the national FFA Organization's "Give the Gift of Blue" program, which donates traditional FFA blue corduroy jackets to members who would not otherwise be able to afford them.

I think that the commercial is extremely effective. If you are a farmer, you feel like Ram really understands you from this piece, and if you aren't a farmer, it makes you appreciate the hard work they do everyday.

 

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Too bad the type of farmer viewed above is now an uncommon thing. Good to seem them showing respect to people that help put food on our plate.
 

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I see what you mean @L.O.A. Its nice to pay respect to the farmers of America, but most farms in America are now huge industrial operations that are owned by Monsanto. I can see this commercial doing well at the Superbowl. I think that potential Diesel Ram customers would be likely to watch the Superbowl so it is probably going to be successful.
 

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Great commercial. Impactful, especially if you are a farmer. I am guess that most trucks get sold to suburban and rural America. So this video really plays to Ram's market well.
 

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I see what you mean @L.O.A. Its nice to pay respect to the farmers of America, but most farms in America are now huge industrial operations that are owned by Monsanto. I can see this commercial doing well at the Superbowl. I think that potential Diesel Ram customers would be likely to watch the Superbowl so it is probably going to be successful.
You know it!
30-50 years ago this commercial would be far more relevant, now, not so much. But it still does a good job at showing respect.
 

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People do but theres way less of the typical farmer as seen above. but of course in places like central USA you'll see it more often with the big open land they have.

Trucks their are very common.
 

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there are still small farms. producing organic produce to local markets and some national markets

they still exist

just gotta look for em. head to your local farmers market.
 

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there are still small farms. producing organic produce to local markets and some national markets

they still exist

just gotta look for em. head to your local farmers market.
I never said they didn't exist, just that they aren't as common as they were before. It will never die out, especially with the whole organic and real food movement
 

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I like the commercial RAM did from the promaster recently much better


It honors all hardnosed workers not just farmers.
 

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Thats a great commercial, it got me thinking about fleet sales and who will be buying them. I can see a lot of fleet sales happening.
100% EcoDiesel in the base workman is any construction companys dream. Those guys drive thier pickups HARDDDD
 
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