Ram says that Consumer Reports rating is because of customer ignorance

6397 Views 16 Replies 12 Participants Last post by zoomie, Nov 5, 2014

Panther Dash

Discussion Starter · Nov 3, 2014

The new head of FCA's Ram division says that Ram's dismal showing in the Consumer Reports' reliability study is because of customer ignorance in the face of new technology.

Bob Hegbloom says that the average pickup truck on the road is 11 years old, therefore many customers are unfamiliar with new technologies.

CR pointed out infotainment systems as a "growing reliability plague" for auto makers. Its says this is because of poor design, not customer ignorance. Furthermore, it states that tech issues are usually not the only reason for low-ranking brands being where they are.

Sounds like Ram is just trying to deflect this criticism instead of acknowledging it. That scares me since I think that means Ram isn't in a hurry to change what they are doing.

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zoomie

· #17 · Nov 5, 2014

ED_Lover said:
To call someone criticizing CR a sore loser is to be woefully ignorant of how CR conducts itself. It's easy to spout off stuff on a forum like this where the impulse of a thought is all it takes to post. Maybe try informing yourself on CR's methods and inconsistent standards, then come back. I think you'll find you're taken more seriously and can articulate your argument with more than pictures and "I think"s. Until then it's just noise.

To take my own advice, here is some cozy reading for those wooed by CR: Problems with Consumer Reports auto ratings: analyzing the analysts

That's a great article. I've looked at CR a few time when trying to make a decision on a product, but it is surely only one piece of information that I use in the process. Definitely not the only information.

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