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Ram says that Consumer Reports rating is because of customer ignorance

6393 Views 16 Replies 12 Participants Last post by  zoomie
The new head of FCA's Ram division says that Ram's dismal showing in the Consumer Reports' reliability study is because of customer ignorance in the face of new technology.

Bob Hegbloom says that the average pickup truck on the road is 11 years old, therefore many customers are unfamiliar with new technologies.

CR pointed out infotainment systems as a "growing reliability plague" for auto makers. Its says this is because of poor design, not customer ignorance. Furthermore, it states that tech issues are usually not the only reason for low-ranking brands being where they are.

Sounds like Ram is just trying to deflect this criticism instead of acknowledging it. That scares me since I think that means Ram isn't in a hurry to change what they are doing.
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Consumer ignorance?! I design medical devices at a level of complexity well beyond what is going on in the 8.4" head unit and yet it took me over an hour to get my uConnect trial working with my phone. Even then it's flaky at best. I find RAM's statement arrogant and out of touch with the customer. If someone like me who works with electronics everyday can't easily figure it out, then the 10%MOREs of world won't have a prayer...;)
Being an engineer doesn't help me when it comes to figuring out consumer electronics, in fact it makes it worse. I expect things to work as I would have designed them to work. The worst case scenario is when I can't figure out one of these pieces of crap, I let my 10 year old great grand son show me....
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