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Ram says that Consumer Reports rating is because of customer ignorance

6397 Views 16 Replies 12 Participants Last post by  zoomie
The new head of FCA's Ram division says that Ram's dismal showing in the Consumer Reports' reliability study is because of customer ignorance in the face of new technology.

Bob Hegbloom says that the average pickup truck on the road is 11 years old, therefore many customers are unfamiliar with new technologies.

CR pointed out infotainment systems as a "growing reliability plague" for auto makers. Its says this is because of poor design, not customer ignorance. Furthermore, it states that tech issues are usually not the only reason for low-ranking brands being where they are.

Sounds like Ram is just trying to deflect this criticism instead of acknowledging it. That scares me since I think that means Ram isn't in a hurry to change what they are doing.
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Quite frankly, CR is completely irrelevant to me. To each their own, but I feel my truck is heads and shoulders above some of my buddies "brand x" trucks in regards to electronics. I had absolutely no problems with my uconnect or any other portion of the 8.4 specifically. It literally took 5-8 minutes to sync and about a half hour of reading the manual and physically toying with the unit.

It's just like where I work. It was done one way for years and just in the last 7-8 years the electronic advances had forced some of the old timers out. Kind of unfortunate since some of them were great at what they did. Many came from a generation of no computers and the change showed overwhelming for some.

I 100% agree that the comments made by hegbloom were completely off base and much wiser verbiage should have been used, but it's a bit late now.
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