The new head of FCA's Ram division says that Ram's dismal showing in the Consumer Reports' reliability study is because of customer ignorance in the face of new technology.
Bob Hegbloom says that the average pickup truck on the road is 11 years old, therefore many customers are unfamiliar with new technologies.
CR pointed out infotainment systems as a "growing reliability plague" for auto makers. Its says this is because of poor design, not customer ignorance. Furthermore, it states that tech issues are usually not the only reason for low-ranking brands being where they are.
Sounds like Ram is just trying to deflect this criticism instead of acknowledging it. That scares me since I think that means Ram isn't in a hurry to change what they are doing.