This trumps all the talk about Truck of the Year, Aluminum body's, etc.
Ram Trucks chief exec officer Bob Hegbloom added: “Fuel efficiency is at the top of truck buyers’ priorities and Ram is the recognized benchmark for the industry. Twenty-nine miles per gallon cuts through the clutter. Ram invested in powertrain technologies and those are paying real dividends in the wallets of our customers.”
This trumps all the talk about Truck of the Year, Aluminum body's, etc.The HFE brings that up to 29 mpg using the same 3-liter V6 turbo diesel engine that is standard in the Ecodiesel. That is just 1 mpg of increased fuel efficiency, but that makes a big difference over time.
This trumps all the talk about Truck of the Year, Aluminum body's, etc.
The value of having the best MPG, even if it's by 1, is being able to bombard us with ads that scream "best fuel economy in a full size truck".Thats right, pure marketing. Can anyone tell me the dollar value of one MPG? Exactly...
Thats right, pure marketing. Can anyone tell me the dollar value of one MPG? Exactly...
If you're fretting over one MPG you're probably having trouble affording the payments as well...
If Ford really wanted to fight fire they should consider dropping that I5 diesel in the Transit into the F150...
Yes I'm with you Hersey I still really like my truck but getting less than half the advertised mpg I feel used and stupid for falling for it.How many times we all have been told that "if it's to good to be true it probily is". I still haven't saw any posts saying "I'm getting 37 mpg and down to 32 pulling a trailer" let alone the promise of 40 mpg:|I just want my truck to get what they advertised so much about. I'm not even close at 18-20 highway! This truck was pushed out WAY too soon so they could advertise "best in class" B*LL SH*T. In my humble opinion, there wasn't enough testing done on many of the components for durability & that is why some folks are having exhaust leaks, electrical issues & failure to start issues. The engine is rock solid & I would imagine the tranny is also. No one is complaining about their doors falling off or tailgate jamming - that stuff was fixed long ago. That's just my two cents...
Oh I know mateyThe value of having the best MPG, even if it's by 1, is being able to bombard us with ads that scream "best fuel economy in a full size truck".
The vast majority of automotive buyers react to ads like that. I'm not suggesting the good members of this forum do, but there are lots of folks out there that do.
Oh I know mateyI was just being a bit facetious/dry, forget that it doesn't always come through in text. I'm in marketeering and it makes me sick...
At times I feel like the marketing message is what drives product planning instead of product driving the marketing.
I was listening to Hegebloom on Autoline last week and one of the things he said was that they aimed squarely at fuel economy for the ED.
Granted much of the motivation came from consumers saying we care about econ (but I think that has to do more with the adoption of H/T's as bonafide family vehicles/pseudo luxury products, but I digress) but even so, consumers said they wanted X, so RAM built a product that allowed them to say we have X.
The RAM is a less egregious example then the majority of lifestyle products however, as the 1500 was already a capable product before hand, it was simply adopted to fit a secondary message...
Whoa!!! Who ever told you this truck gets 37 mpg , 32mpg pulling, and 40 mpg promise blew you serious smoke. If I recall my 4x4 laramie crew with 6'4" bed is rated at 27 hwy. I have and will continue to hand calculate every tank. The absolute best i have gotten was just shy of 29 mpg on an all highway trip about 3 and a half hours away.Yes I'm with you Hersey I still really like my truck but getting less than half the advertised mpg I feel used and stupid for falling for it.How many times we all have been told that "if it's to good to be true it probily is". I still haven't saw any posts saying "I'm getting 37 mpg and down to 32 pulling a trailer" let alone the promise of 40 mpg:|
Randy
Randy,Yes I'm with you Hersey I still really like my truck but getting less than half the advertised mpg I feel used and stupid for falling for it.How many times we all have been told that "if it's to good to be true it probily is". I still haven't saw any posts saying "I'm getting 37 mpg and down to 32 pulling a trailer" let alone the promise of 40 mpg:|
Randy
Ram has unveiled a brand new version of the Diesel Ram 1500 at the Detroit Auto Show. This Ram 1500 HFE (high Fuel Efficiency) is an even more fuel efficiet version of the truck that we have all come to love, and it will arrive in showrooms in the first quarter of 2015.
So what is the big difference between the current model and the HFE? The current model is rated at 29 mpg highway. The HFE brings that up to 29 mpg using the same 3-liter V6 turbo diesel engine that is standard in the Ecodiesel. That is just 1 mpg of increased fuel efficiency, but that makes a big difference over time.
Are you talking about the HFE version of the Ram EcoDiesel or just the regular version?Quote:
Ram Trucks chief exec officer Bob Hegbloom added: “Fuel efficiency is at the top of truck buyers’ priorities and Ram is the recognized benchmark for the industry. Twenty-nine miles per gallon cuts through the clutter. Ram invested in powertrain technologies and those are paying real dividends in the wallets of our customers.”
I'll get right to the point. I want Mr. Hegbloom to personally call me and guarantee that my truck will get fixed so that there are no more fumes of any kind and that it will get the mileage that they keep advertising! This is a truck from h*ll!
To all you potential buyers: "Caveat emptor " - (Let the buyer beware!) This truck has serious issues:
1- Serious exhaust leaks that are not being addressed & fixed properly
2- Horrible dealer support (lack of trained techs and/or lack of customer service)
3- Nonexistent parts! Dealers don't even have the engine oil or filters to do routine maintenance, nor do they have the replacement parts needed to fix the most problematic issues nationwide!
4- I'm tired of hearing about "winter diesel" causing lower mileage. I'm not advocating the Ecoboost, but it does not have a factor such as "winter diesel fuel"! If they are going to advertise 'Best in Class" fuel mileage in everyday driving, then it better freak'n get that!
5- When we've complained to dealers & to Chrysler about how low our fuel mileage has been from day one, we've been told "we can't guarantee that mileage"...Well, I say: DON'T BUY THIS TRUCK BECAUSE RAM CAN'T BACK UP THEIR FACTS IN THEIR ADVERTISING, NOR DO THEY CARE!
We're pissed! Every day I wish we had never purchased this pile of crap. I'm not holding back any more, because the newbies & potential buyers need to know what they are facing. I wouldn't be saying this for any other reasons other than we've been ripped off & a corporate giant doesn't care! Their philosophy is take the money & run. Well Mr. Hegbloom, if you truly want to "cut(s) through the clutter" & "pay(ing) real dividends in the wallets of our customers”, you would be making sure your product lived up to your claims & assuring your dealer network was equipped to handle problems & instilling confidence that the problems would be solved & customers are made happy about their purchase of a $50,000 automobile. But, you're not! Instead you're out advertising yet another pipe-dream that will never live up to the hype.