Chevrolet recently unveiled its Colorado midsize pickup truck. Now the question is whether Ford and Ram will join the party in that segment. Ford has hinted at a Ranger successor earlier this year, but Chrysler is hoping that its 1500 EcoDiesel will lure midsize truck buyers into the full size market.
The hope is that the better fuel economy without sacrificing any capability will be exactly what customers are looking for.
Do you think Ram should try to compete in the midsize truck segment, or will the 1500 EcoDiesel be able to handle things on its own?