He knows it means big trouble for the rest of the industry. Its a major shift in not only manufacturing but also thinking. Seriously, its that big a deal. Ford is already talking about aluminium construction for its CUV's next. Peter De Lorenzo knows the game...
And all of a sudden the EcoDiesel is not so significant anymore. RAM can keep running its back to back ToY award winner commercials all they want, but those who know, well they know don't they...
http://www.autoextremist.com/curren...e-pretty-good-the-really-bad-and-the-jus.htmlThe Most Significant vehicle to the U.S. market and the Industry at Large: The Ford F-150. The hand-wringing over the new, aluminum-intensive F-150 by certain spineless weasels in the esteemed automotive media was ha-ha laughable. They spent all their time whining about whether the “700 pounds” of weight savings was a mirage and totally missed the point altogether. This truck is a flat-out a game changer and a grand slam home run, pure and simple. Yes, Ford is hanging their asses out in the breeze and it will affect their short-term profitability, but eighteen months from now they will be so far ahead of the rest of the industry it won’t even be close. Notice you didn’t hear the competition throwing darts or grousing about the F-150, because they know exactly what it means. It’s where the entire industry will be going – car and truck - and now they’re all of a sudden five years behind. A gutsy, brilliant play by Ford that will change this industry forever.
And all of a sudden the EcoDiesel is not so significant anymore. RAM can keep running its back to back ToY award winner commercials all they want, but those who know, well they know don't they...