Why EcoDiesel, Why Now?

This is a question for you. I'm curious why you want the Ecodiesel and why you want it now.

Is it because you like owning and operating a pickup truck but fuel costs were beginning to strangle you?

Is it because you prefer diesel but dont want the fuel munching and wallet annihilating HD's?

Is it for work? Diesel drops off less in efficiency than petrol when doing work.

Is it brand based?

Anything missed? I'm just wondering what circumstances brought us all together...