seems to be in direct disagreement with the, er, culture?IHS data shows registrations of Ram 1500, 2500 and 3500 trucks in California soared 86.3% in the first seven months of 2014 to 12,477 units. In the Los Angeles area, which accounted for nearly 40% of the total, registrations spiked 84.1%.
so this is a lifestyle thing, but again, when did the lifestyle shift or am I just missing something?This is SoCal so it should come as no surprise that luxury models such as the Laramie, with a starting price of $38,775, are big sellers. In the Los Angeles marketing area, which includes Orange County and San Diego, premium trims represent more than 25% of all sales, says Dave Sowers, head of Ram truck marketing at Chrysler Group.
Rugged Ram Taking Laid-Back Los Angeles by Storm | Auto Makers content from WardsAuto