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Will higher than expected demand make for extra costs added by dealers?

6810 Views 21 Replies 8 Participants Last post by  tugboat
It's the laws of supply and demand. When there is less supply and more demand, prices go up. Will that be the case with the Ram EcoDiesel.

With 8,000 orders received in just three days, Ram has been pleasantly surprised with the better than expected demand. I don't think that production is going to be able to catch up in the near future.

It only makes sense to gouge people for some more money over the MSRP if they are willing to pay it.
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It only makes sense to gouge people for some more money over the MSRP if they are willing to pay it.
You know it's going to happen at some dealers. But if you're a savvy purchaser, as I would categorize most people who are active in the diesel ram forums here, then there is no reason to pay more than MSRP. Find another dealer who will sell it for MSRP or less!
There is no reason to ever pay msrp lol especially more then msrp
There is no reason to ever pay msrp lol especially more then msrp
Exactly, at the end of the day they want your money, so make them work for it. Even if they don't get as much as they want they'll still get a good portion.
the only folks Ive seen who have no choice are the ones who live in smaller cities or towns where there is only 1 dealer within a very large radius so options are very limited.

and those dealers always take advantage of that situation by marking up their new cars.
Yeah you got that right, everyone else has a wide range of options. It might even be worth it for time to drive out a bit.
MSRP is for me the most anyone should pay

It is after all RETAIL PRICE

I don't get why I have to pay more than retail. If the product is meant to cost more it would be from the get-go
MSRP is for me the most anyone should pay

It is after all RETAIL PRICE

I don't get why I have to pay more than retail. If the product is meant to cost more it would be from the get-go
well by that logic then you shouldn't be allowed to pay less than MSRP because if it was less it would cost less ;) Be careful making blanket statements like that with a double edged sword...

You don't want that do you?
The sad thing is that the reason why dealers will try to charge you over MSRP is because it works sometimes! If there is competition from other buyers for the few Diesel Rams that are in the area, if you want it more than the other person, you are going to have to show that by accepting a higher price. Dealers aren't going to attempt to charge a price people aren't willing to pay, so if a dealer is asking for over MSRP, it probably means that he thinks that there are some out there who are willing to pay it.
I am a big fan of the new 1500 Diesel but when a local dealer is giving $12,000.00 off MSRP on the Longhorn Package now, but is charging Full MSRP to order a new 1500 Diesel. So with the price of the Diesel 2500 over the Hemi, and no discounts I will have to hand over $14,500.00 dollars to get the new 1500 Diesel Longhorn Package over the same truck with a V-8 Hemi. That will pay for a lot of gas. So I will wait and let others be the test bed on a new platform..
well by that logic then you shouldn't be allowed to pay less than MSRP because if it was less it would cost less ;) Be careful making blanket statements like that with a double edged sword...

You don't want that do you?
i'm not saying they shouldn't be allowed to. it just doesnt make sense to sell it for more. the manufacturer calculates how much the car is worth and sets a MSRP

if the dealer wants to discount it that is fine. it helps sell the car.

but marking it up? that doesn't help sell the car. and i dont get the point for the consumer to buy a car that is marked up.
It's only worth it marking up a car when you know people will have a hard time finding one. Some people will rather pay more than spending an endless amount of time rying to find one
the diesel ram isn't a limited edition car. so i personally wouldn't pay more than msrp. ever
It isn't but depending on how production goes it could make it harder to find than it should be especially in the initial stage.

But it seems like Ram will pull off diesel production smoothly.
i'd say give it another year and we should start seeing big discounts on this model

no need to pay over msrp. unless you must have this truck right now.
wait till the end of the year if you can and you'll get it for an amazing price.
It's more about the initial release than it is about sales and pricing in the long term. I suppose that some people are so excited to get their EcoDiesel first that they are willing to spend an extra couple hundred dollars just to get it. It comes down to people being impatient mostly.

I can wait it out personally.
yep. impatience is a pretty way to put it. but hey everything has different values and needs
Has anyone actually heard of dealers raising the price over MSRP yet though? Is there any reason to worry about this seriously?
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