The sad thing is that the reason why dealers will try to charge you over MSRP is because it works sometimes! If there is competition from other buyers for the few Diesel Rams that are in the area, if you want it more than the other person, you are going to have to show that by accepting a higher price. Dealers aren't going to attempt to charge a price people aren't willing to pay, so if a dealer is asking for over MSRP, it probably means that he thinks that there are some out there who are willing to pay it.